The answer is no. We humans would have to agree this is the perfect ethical code we want to follow, and the reality and the lessons of history say that’s not something everybody is going to agree on.

So, what do you actually do? You can make the final ranking of content be something that users are not trusting these platforms to do but something that they’re trusting brands to do. Trust entities that stand for something people know about. These entities might be media, they might be Fox News, they might be Disney. They might be some influencer from YouTube. When you say it’s a Disney-ranked thing or it’s a Fox News-ranked thing, people would have some concept of what that should mean.