I trust my final ranking provider, which is some brand that I’ve known about for decades, to be the thing that is defining my way of thinking about the world that represents the values that I want in my news feed.

It’s nothing really new. People have always had a choice to read this newspaper or that newspaper. We’re in the situation where because of the technology of these platforms and the network effects that exist, it’s kind of like only one newspaper that is intimately tied into the infrastructure of these platforms.